Podcast Episodes

Season 5 – Episode 5: Shaa Lysa Wasmund MBE – A British Business Woman

This episode is sponsored by BOLD

Shaa Lysa Wasmund MBE

In her career so far she has been the boss of numerous dotcom companies, a property developer, the head of a public relations firm, a best-selling author, and even a one-time personal assistant for former British boxer Chris Eubank.

Who received her break from Brendon Burchard, one of the most watched personal development trainers in the world and a Top 100 Most Followed Public Figure on Facebook.

After graduating from the London School of Economics, I became the only licensed female boxing manager in the world, working with Chris Eubank. I then worked with Sir James Dyson for about five years, when he was still operating from his kitchen table. I then went on to set up my own PR agency.

What I really want to focus on now is online education, which is a huge growth area, so I teach people how to create online businesses with The Freedom Collective.

Hero Trait: Honesty and Transparency! Whatever we teach has to be actionable, practical and do-able!

Focus on YOU, forget the competition! Find your Tribe. Don’t be a cookie-cutter of what is already out there. Big Believer of “ALWAYS BE LEARNING! COLLABORATE WITH OTHERS AND COMPETE WITH YOURSELF!”

Missed out on the sale of BEBO to AOL who acquired social networking site Bebo for $850 million in cash.

Books:

The Magic Of Thinking Big Reissue by David J Schwartz
How to Win Friends and Influence People by Dale Carnegie

Find her on:
Shaa.com

Shaa Wasmund on Facebook

The Freedom Collective

What time do you get up in the morning? 5am.

Which app couldn’t you live without? WhatsApp, or Facebook – definitely communication-based ones.

What’s your top way to unwind in the evening? A run in the park, and then a hot bath while watching Vikings with a carefully positioned laptop. I’ve applied to be an extra in the next series. I want to be a shieldmaiden. I’ve started martial arts training.

What was your first job? Cleaning out stables when I was 14.

What did you always want to be when you were growing up?I wanted to have financial freedom so that I could make my own choices.

What’s a hot tip for a new company? Not a specific one, but I think we’re going to see a lot of companies pop up around meditation.

What’s the best piece of advice you’ve been given? Never live your life by other people’s limitations.

What’s the worst piece of advice you’ve been given? A famous advertising leader said this to a 26-year-old in front of me: “You need to focus on fixing all of your weaknesses between now and 40, because maybe after 40 you will be able to be a success”. For me that’s a recipe for disappointment and disaster.

What’s your motto? It’s never just business; it’s always about people.

What scares you? Sharks. I would never go diving in a cage with them.

Season 5 – Episode 4: Adam Shakinovsky – Founder & CEO Bru Productions.

Show is brought to you by BOLD –

Adam began his career in NYC working on features and production managing documentaries for the Discovery Channel. He then started as the first producer at Agile Films in 2005, helping to build it from the ground up over seven years.

While at Agile, he produced a number of commercials, digital content and music videos for clients as varied as T-Mobile, W-Hotels, DKNY, Sony Playstation, Accenture, Coke, PWC, Channel 4, Vertu and Pernod Ricard.

Favourite Quote:

“From quiet homes and first beginning, out to the undiscovered ends, there’s nothing worth the wear of winning, but laughter and the love of friends. Hilaire Belloc.”

Favourite Show: Sopranos and WestWing

Jason and Adam worked together on the W Hotel’s arrival to London’s Leicester Square, Away We Stay follows the romantic story of a photographer (played by Helena Christensen), who falls for a stranger she meets in a restaurant (David Gandy). Inspired by the iconic movie Blow Up, the film is directed by Edoardo Ponti and produced by Katrina.

Biggest Value Lesson: Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. … Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another.

Bru Productions

Follow Bru Productions on Facebook

Season 5 – Episode 3: Freedom & Success Coach and Wedding Planner

Meet Lisa Johnson a wedding planner and a freedom and success coach. She launched Just Own This to help ambitious women create their ideal lives. She lives in London with her 5-year old twins, she travels all over the world creating stylish weddings and coaching fabulous women.

Words from Lisa

I’ve always known I wanted more. I wanted to be more, experience more, earn more. Opportunities were thin on the ground where I grew up so I fell into an office job straight after school. I knew there must be more to life but I didn’t know what so I studied for a law degree whilst working full time. Once I’d graduated, I still didn’t feel like I was on the right path so I tried several other corporate career positions, working crazy 80 hour weeks. Everyone said I was lucky to be earning so much money and to have ‘fallen on my feet’ but I didn’t feel lucky.

That’s when everything changed.

Hear her story here

Business is not that complicated.

  • Offer value
  • Look to influencers
  • Add value to facebook groups
  • How can you serve others
  • Partnerships are so important
  • Know your ideal client
  • Keep it simple, service the ideal client and get it in front of them. Solve the pain point.
  • Be a version of your ideal client.
  • Have a facebook group.
  • Trust your tribe
  • Wake up early and CRUSH IT!
  • Create boundaries
  • Ringfence your life and time block
  • Just start!

10 quick fire questions:
WHATS YOUR ELEVATOR PITCH?
FAVOURITE BOOK? She Means Business: Turn Your Ideas into Reality and Become a Wildly …Book by Carrie Green
FAVOURITE FILM? Pretty Woman
BUSINESS OR PLEASURE? Pleasure
MENTOR? More than one
DAILY HABIT? Get up Early
FAVOURITE APP OR TOOL YOU USE THAT MAKES YOUR LIFE EASIER? ASANA
FAVOURITE QUOTE? She believed she could so she did!

Just Own This Facebook Group and www.justownthis.com

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

Season 5 – Episode 03: #Startupwife, Samantha speaks to Rowena Howie

#Startupwife, Samantha speaks to Rowena Howie, owner, Founder & General All Rounder, of a boutique vintage clothing store in London, Revival Retro. She is a Lover of beautiful things and amazing people. Explorer and entrepreneur. She brings passion to all her projects whilst valuing integrity and mutual respect in how and who she conducts her business with.  We get to talk Strategic planning, momentum building, and inspiring others and gaining their commitment.

Want to get in touch with her? Email boutique@revival-retro.com, Instagram @RevivalRetro, or Twitter @RevivalRetro.  Check out her website www.revival-retro.com

Season 5 – Episode 01: Hero, Hustler, SECRET AGENT?

Hero, Hustler, SECRET AGENT?

So the man being billed as the real-life black James Bond fails the authenticity test at the first hurdle as he does not start with “King..Carlton, King!”. But in every other way he is the genuine article. He can pump 10 bullets into six targets with a Glock 17 in less than 10 seconds – and that also includes replacing the magazine halfway through.

He has criss-crossed the globe tracking down the bad guys.

And his impressive list of close protection assignments includes former PMs Tony Blair and Sir John Major and President Bill Clinton.

Now retired after 28 years with the Met Police, Special Branch and MI6, his close-cropped hair is greying and only the bone-crusher handshake hints at a life in active service.

King has dropped into the Heroes and Hustlers HQ to discuss his memoirs that are being published as an eBook entitled Black Ops, The Incredible True Story Of A British Secret Agent.

Black Ops, The Incredible True Story Of A British Secret Agent is available in eBook format and is available this week in hardback from all good book stores*

He who is not sage and wise, humane and just, cannot use secret agents. And he who is not delicate and subtle cannot get the truth out of them.

-Sun Tzu

Season 5 – Episode 000: Jason and Sam Catch You Up on Seasons 1-4

Jason and Sam catch you up on seasons 1-4. Is this your first episode or are you a subscriber that has not missed an episode since episode 1? This episode reminds you all we have been through and what is to come. We talk the story so far, what to look forward to, who we have had on, and what makes Season 5 so different. We also address the feasts and famines, ulcers and orgasms of the last seasons with companies that started and failed and started and soared.

Season 4 – Episode 20: VELAPP! – It May Just Change Your Life!

Apple co-founder Steve Wozniak backs tech start-up Velapp which allows live editing of video. Scott speaks to the young entrepreneur, David de Min, aimed to emulate his idol after attracting the attention of the co-founder of Apple, Steve Wozniak, the man who launched the world’s biggest company with Steve Jobs in 1976.

Before he went on stage, the tech guru spent half an hour with Mr. de Min talking about his app, which allows users to select points of interest in videos when filming long clips – like when waiting for a baby to take its first steps. Mr. de Min has been developing the app for the last year and has attracted £100,000 of investment so far, including a £25,000 interest-free loan from Kent County Council. He has also filed for an international patent. Jason speaks to him about his founder journey and lessons learned along the way- listen to hear it all now.

Season 4 – Episode 19: JournoLink Founder – Peter Ibbetson!

Father and daughter combo leading the PR revolution Scott Speaks to FOUNDER & NON-EXEC DIRECTOR, Peter Ibbetson. Peter Ibbetson is a banker turned entrepreneur. From being Head of Business Banking at NatWest (before it all went wrong!), he built a portfolio of directorships helping businesses grow. He then took the leap into entrepreneurship and created JournoLink, a disruptor business providing a PR platform linking businesses to journalists. Ever since the battle of David and Goliath, the small have been looking for metaphorical stones to outdo bigger rivals – much like SMEs trying to find a competitive advantage through transparency, quality customer service and the ability to foster relationships. JournoLink would be classified as one such stone, having been created on the basis that small businesses would love to get media coverage but don’t have the know how or budget to do so. At the same time, the concept revolves around journalists that want to find entrepreneurial business stories and spokespeople, yet struggle to find them. But the truly clever part is that JournoLink analyses which press releases should be sent to which journalists, so that they are properly targeted at those who genuinely have an interest in them. Hear more from Peter here…. Peter Ibbetson is a banker turned entrepreneur. From being Head of Business Banking at NatWest (before it all went wrong!), he built a portfolio of directorships helping businesses grow. He then took the leap into entrepreneurship and created JournoLink, a disruptor business providing a PR platform linking businesses to journalists. Ever since the battle of David and Goliath, the small have been looking for metaphorical stones to outdo bigger rivals – much like SMEs trying to find a competitive advantage through transparency, quality customer service and the ability to foster relationships.

JournoLink would be classified as one such stone, having been created on the basis that small businesses would love to get media coverage but don’t have the know how or budget to do so.

At the same time, the concept revolves around journalists that want to find entrepreneurial business stories and spokespeople, yet struggle to find them.

But the truly clever part is that JournoLink analyses which press releases should be sent to which journalists, so that they are properly targeted at those who genuinely have an interest in them.

Hear more from Peter here…

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