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Season 5 – Episode 9: James Swanston (Part 1 of 2)

Warning! There are some sound issues due to calls between Thailand and London – Apologies to our listeners!

James Swanston is an advisor to Lord Mawson OBE for the St. Paul’s Way Transformation Project, one of the UK’s biggest regeneration projects based in East London, with a focus on encouraging students to look at science, technology, engineering and math (STEM) and enterprise. James is the chair of the Transport Working Group of the Energy Managers Association, founded by Lord Redesdale to help major UK businesses to help address the challenges of energy scarcity and climate change. He was recently listed in the Tech City Almanac as one of the 100 key figures helping to redefine digital business in London.

He is a director of Green and Tonic, a fast growing networking group for sustainability leaders in London and has previously assisted the Sustainable Development Commission on smart mobility and was awarded the Greenbang award for smart transport in 2011. James regularly speaks at events on sustainability and entrepreneurship topics. He has been granted the Freedom of the Worshipful Company of Cordwainers, one of the City of London’s oldest livery companies and has been made a Fellow of the Royal Society of the Arts.

He has served as an officer in the Australian and British Armies, including tours of duty in Malaysia, East Timor, Iraq, Falkland Islands and Afghanistan; he currently commands the City of London Fusiliers Company of the London Regiment. He spent several years in Australian military intelligence, where he established a multi-discipline team working on the fusion of intelligence collection and analysis across different technical intelligence sources, for which he was awarded the Defence Imagery and Geospatial Organisation’s Outstanding Service Award. He was awarded the United States Bronze Star Medal and the Australian Joint Operations Command Commendation for service in Iraq.

James completed three bachelor degrees concurrently from Griffith University in Law, International Business and Modern Asian Studies, a Diploma in Export Management and a Masters in International Relations and Asian Politics (University of Queensland). James is a qualified Justice of the Peace.


Have a clear mission statement. Get people to buy into its mission to build a massive company and aggressively pursue that goal. Elon Musk and HyperLoop – exciting technology – part of a consortium to be a part of the global hyperloop challenge.

READ: The Hard Thing About Hard Things: Building a Business – Amazon UK – By: Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building …
WATCH: McRaven Best Commencement Speech University Texas – Business – We first saw this speech at the Military Times.

1. Be forward thinking
2. Be inventive, and daring
3. Do the right thing
4. Be honest and straight forward
5. Be willing to change, to learn, to grow and be very very flexible.
6. Work hard and be yourself

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